This is a concept design that I was inspired after working at a preschool and observing children's behavior on choosing what to wear at school every day. It is not about conventional idea of "what goes with what" but more about freely combining things that are comfortable or fit the mood of the day, sometimes even subconsciously. Colors, patterns and even the textures can make harmony in the ways we don't even think of. Kozalak is a fashion brand for women. It is casual and comfortable yet elegant and stylish. It brings back elements from childhood like sincerity and honesty to what you wear. The logomark symbolizes the resilience of pine trees that stand still even in harsh winters. Similarly, Kozalak uses durable materials that grow old with you and become a part of your memories. You don't need to be lost in the cycle of buying and spending. Less can be enough when it is meaningful.


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