This is a concept design, inspired by the importance of storytelling on emotional development of children. Boxed Tales is a children's toy store. Every toy comes inside a box with its own tale and unique characteristics. Made of natural materials, Boxed Tales toys provide a sensory experience for the children with many textures. The logo and the branding colors represent these core qualities of the brand. It is playful yet subtle with a combination of neutral and pastel colors and a clean logotype. It is modern yet soft and calm to communicate the natural side of the brand.